Social Media Strategies to Boost Your Online Presence

Four simple social media plans and tips to build a strong online presence for your hearing clinic.

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Written By: Susan Flynn

Susan Flynn, M.Sc., is the Content Marketing Manager at e3 Diagnostics. She has a diverse background in private practice audiology and technical training. She holds a Master of Science in Audiology from the University of British Columbia and specialized education in content marketing and copywriting. Additionally, Susan holds certifications in social media management and SEO.

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Practice Management

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5 August 2024

An effective social media strategy is essential for attracting new customers and promoting your practice. I’m Susan Flynn, an audiologist and social media marketing professional. In this blog, I outline four simple social media plans and tips to build a strong online presence for your hearing clinic.

Success starts with a plan, and building a strong social media presence is no different. Below are four strategies, each detailed by time commitment, key social platforms, and recommended posting frequency.

Plan 1: Essential
• Time Estimate: 1-3 hours per week
• Platforms: Facebook business page + LinkedIn Personal page
• Posting-Frequency: 2x per week

Plan 2: Essential Plus
• Time Estimate: 1-3 hours per week + video filming (1-3 hours per month)
• Platforms: Facebook business page + LinkedIn Personal page + YouTube Channel
• Posting-Frequency: 2x per week + 1 monthly how-to video or product info on YouTube

Plan 3: Premium
• Time Estimate: 1-3 hours per week + video filming (1-3 hours per week)
• Platforms: Facebook business page + LinkedIn Personal page + YouTube Channel + Instagram Business Page
• Posting-Frequency: 3x per week + 1 weekly how-to video or product info on YouTube

Plan 4: Premium Plus
• Time Estimate: 2-4 hours per week + video filming (1-3 hours per week)
• Platforms: Facebook business page + LinkedIn Personal page + YouTube Channel + Instagram Business Page + LinkedIn business page
• Posting-Frequency: 3x per week + 1 weekly how-to video or product info on YouTube

When it comes to social media marketing, consistency and authenticity are key. Regularly posting with consistent messaging builds trust with your audience.

Select a plan that aligns with your schedule and comfort level. Based on my experience, starting with the essential plan for a year is advisable if you are new to social media before considering expansion.

Leveraging YouTube for a Personalized Client Experience

YouTube is a fantastic way to provide a personalized experience to your clients at home so they can meet you before they book. Also, YouTube’s user demographics align closely with our target audience, making it a valuable platform for reaching potential customers.

If you’re new to YouTube, creating engaging content is easier than ever. You can use most smartphones to record high-quality videos, and a ring light can provide professional lighting, even against a simple white wall.

Here are some additional tips to help you get started:

Plan Your Content: Before hitting the record button, outline your video’s main points. A clear plan will keep your content focused and engaging.
Sound Quality: Good audio is crucial. Use an external microphone, if possible, as it can significantly improve the sound quality compared to your phone’s built-in mic.
Editing: If editing isn’t your strong suit, consider hiring a professional editor. They can piece together your footage, add effects, and ensure your video flows smoothly.
Background: While a white wall is a good start, consider adding some elements to your background to make it more interesting. These elements could be artwork, plants, or other items that reflect your personality or brand.

Easy Content Ideas

For all these plans, ensure the content is simple and consistent. Here are some ideas:

Share information from reputable hearing health organizations, such as the WHO.
Post updates about your clinic, including events and new team members.
Share reviews.
Provide tips and information about hearing loss and hearing aids.
Highlight special days, like World Hearing Day and holidays.

Engaging with Customers

Engagement is critical, and responding to comments and messages fosters a sense of community and shows you care about your audience. Be sure you check your social media once a day at a minimum.

Bonus Tip: Utilize relevant hashtags to expand your reach. Research popular hearing health hashtags and incorporate them strategically in your posts. Here is my simple and specific recommendation: #HearingCare #HearingAids #HearingClinic

Implementing these strategies will help you build a strong online presence and connect with current and potential customers.

Are you interested in learning more?

Check out my free Social Media Marketing Series of courses on Pacific Audiology Group’s Learn On platform, covering all aspects of social media. Plus, you can earn CEU credits at no cost.