Social Media Marketing Course
Learn to Effectively Manage Your Healthcare Company’s Social Media
1.5 Hours Duration
24/7 Access For 1 Year
Social media is a key component of any successful digital marketing strategy. If you are a healthcare professional who wants to start marketing on social media, improve on your current strategy, or if you would like to have more strategic conversations with your social media manager, this course is for you. We walk you through:
- Building your brand
- Understanding relevant platforms like Facebook, LinkedIn, Instagram, and YouTube
- Creating professional social media profiles and business pages
- Creating, scheduling, and posting organic and paid content
- Knowing when and what to post
- Creating a social media marketing strategy
Upon completion of this course, you will be equipped with the tools to market to existing customers and to attract new ones by utilizing the power of social media.
Benefits of Taking This Course
Gain a better understanding of one of your most powerful and cost-effective marketing tools
Social media offers one of the best opportunities to promote paid ads to potential clients
Galvanize Your Brand
Learn to convey consistent branding and messaging through social media
Meet Your Instructor
Susan Flynn, RAUD, RHIP
Registered Audiologist, Registered Hearing Instrument Practitioner
Susan holds a Masters of Audiology from the University of British Columbia and has extensive experience in private practice and worked with GN ReSound Canada as their Field Training Audiologist. Susan’s passion for communication, sharing knowledge and content creation drove her to complete a certificate in social media management. Susan currently manages Facebook, LinkedIn, Instagram and Twitter accounts with an audience of over 300,000 followers and has quickly grown Pacific Audiology Group’s Linkin presence to over 1000 followers. Susan is licensed to practice audiology and fit hearing aids in the Province of BC by the College of Speech and Hearing Health Professionals of BC (CSHBC).
Do I need a basic understanding of social media before taking this course?
No, this course will review social media fundamentals and build your knowledge to create a social media strategy upon completion.
I already use social media for my clinic, should I still take this course?
Yes, this course will give you the tools to be successful at social media marketing.
I have a social media manager, should I still take this course?
Yes, this course will equip you with the skills to have more strategic conversations with your social media manager and plan strategy together.
Why is social media marketing important for my business?
According to Forbes 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.