Social Media Marketing Course

Learn to Effectively Manage Your Healthcare Company’s Social Media

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$99 USD

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1.5 Hours Duration

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Certificate Awarded

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Knowledge Tests

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24/7 Access For 1 Year

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Self-Paced Learning

We had the opportunity to take the Social Media Marketing Course and can’t say enough great things about it. So often, courses don’t speak to the importance of Branding regarding social media. Without a Brand, it is tough to stand out online. This course gives you the foundation to develop an online digital strategy and the tools to make it happen. Whether you are new to social media or have been managing it for years, there is something for everyone in this course. In a few short hours, you will have actionable takeaways that you can quickly implement into your business.

Susan McGuire & Kelly Kingdon

Owners, Think3 Creative

Learn in 4K Video

Branding & Guidelines

Scheduling Posts

Platform Comparisons

Course Description

Social media is a key component of any successful digital marketing strategy. If you are a healthcare professional who wants to start marketing on social media, improve on your current strategy, or if you would like to have more strategic conversations with your social media manager, this course is for you. We walk you through:

Building your brand
Understanding relevant platforms like Facebook, LinkedIn, Instagram, and YouTube
Creating professional social media profiles and business pages
Creating, scheduling, and posting organic and paid content
Knowing when and what to post
Creating a social media marketing strategy

Upon completion of this course, you will be equipped with the tools to market to existing customers and to attract new ones by utilizing the power of social media.

Course Outline

Learning Objectives

Course FAQ's

Benefits of Taking This Course

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Empower Youself

Gain a better understanding of one of your most powerful and cost-effective marketing tools

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Utilize Advertising

Social media offers one of the best opportunities to promote paid ads to potential clients

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Galvanize Your Brand

Learn to convey consistent branding and messaging through social media

Approved For Continuing Education With:

IHS Endorsement Logofor Pacific Audiology Group Course Social Media Marketing

Meet Your Instructor

Susan Flynn, RAUD, RHIP

Registered Audiologist, Registered Hearing Instrument Practitioner

Susan is a practising audiologist and works as the manager of clinical operations and training at the Wavefront Centre for Communication Accessibility and as a freelance content creator. Previously, Susan worked for GN ReSound Canada as a Field Training Audiologist. Susan has certifications in social media marketing, search engine marketing, and writing for content marketing, and works with such clients as Pacific Audiology Group and Diatec Canada. She is formerly the Director of social media for an international non-profit with over 300,000 followers worldwide. Susan holds a Masters of Audiology from the University of British Columbia (BC) and is licensed to practice audiology and dispense hearing aids by the College of Speech and Hearing Health Professionals of BC (CSHBC).

FAQs

Do I need a basic understanding of social media before taking this course?

No, this course will review social media fundamentals and build your knowledge to create a social media strategy upon completion.

I already use social media for my clinic, should I still take this course?

Yes, this course will give you the tools to be successful at social media marketing.

I have a social media manager, should I still take this course?

Yes, this course will equip you with the skills to have more strategic conversations with your social media manager and plan strategy together.

Why is social media marketing important for my business?

According to Forbes 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.