Course Description

Social media is key to any successful digital marketing strategy. If you’re a hearing care professional who wants to start marketing on social media, improve what you’re currently doing, or you’d like to have more strategic conversations with your social media manager, this course is for you. We’ll walk you through:  

    • Building your brand  
    • Understanding each platform including Facebook, LinkedIn, Instagram and YouTube.  
    • Creating social media profiles 
    • Creating, scheduling and posting organic and paid content  
    • Knowing when and what to post  
    • Creating a social media marketing strategy  

    Upon completion of this course, you’ll be equipped with the tools to market to existing customers and attract new ones by utilizing the power of social media.  

    Self study


    2hrs average duration

    Learn at your own pace

    Progress saved

    Certificate awarded

    Customizable templates


    Learning Objectives

    Learning Objective 1  By completing this course you will be able to build social media profiles on Facebook, LinkedIn, Instagram and YouTube.

    Learning Objective 1 By completing this course you will be able to create and post content that is consistent to your brand and speaks to your target audience. 

    Learning Objective 1 – By completing this course you will be able to create a social media strategy. 

    Benefits of Taking This Course


    Empower Youself

    Gain an understanding of one of the most powerful and free marketing tools.

    Utilize Advertising

    Social media offers one of the best opportunities to advertise to potential clients.

    Solidify Your Brand

    Convery consistency in branding and message through social media.


    I. Social Media Basics
    An overview of social media marketing and why it is an important and powerful tool. 

    II. Creating Your Brand
    Why is branding important and the steps to take to create your own brand guide.

    III. Know The Platforms
    Each social media platform has a different focus and market. This section reviews the features of each platform and highlights which platforms are most important to hearing healthcare. 

    IV. Creating Your Social Profiles
    This takes you through how to create business profiles on key platforms as well as tips for maintaining a professional personal platform.

    V. Create Your Social Media Strategy
    It is important to have a plan for your social media, including what to post and how often to post. This section reviews that as well as provide examples. 

    VI. Social Media Analytics
    Many platforms provide information on the performance of your social media, these are called analytics. In this section, we take you through how to access and interpret these analytics.

    VII. Templates
    We provide you with examples and templates of posts so that you can get started right away with your social media plan.


    Platform Best Practice Guidelines

    Pre-post checklist

    Featured Course Contributor

    Susan Flynn, RAUD, RHIP

    Susan Flynn, RAUD, RHIP

    Registered Audiologist, Registered Hearing Instrument Practitioner

    Susan holds a Masters of Audiology from the University of British Columbia and has extensive experience in private practice and worked with GN ReSound Canada as their Field Training Audiologist. Susan’s passion for communication, sharing knowledge and content creation drove her to complete a certificate in social media management. Susan currently manages Facebook, LinkedIn, Instagram and Twitter accounts with an audience of over 300,000 followers and has quickly grown Pacific Audiology Group’s Linkin presence to over 1000 followers. Susan is licensed to practice audiology and fit hearing aids in the Province of BC by the College of Speech and Hearing Health Professionals of BC (CSHBC). 


    Do I need a basic understanding of social media before taking this course?

    No, this course will review social media fundamentals and build your knowledge to create a social media strategy upon completion.

    I already use social media for my clinic, should I still take this course?

    Yes, this course will give you the tools to be successful at social media marketing.  

    I have a social media manager, should I still take this course?

    Yes, this course will equip you with the skills to have more strategic conversations with your social media manager and plan strategy together.  

    Why is social media marketing important for my business?

    According to Forbes 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.